presentation

Not long after I had vacated the TED red dot, I watched the Prince Andrew interview. It occurred to me that he could have achieved a better outcome if he’d followed the most fundamental tenet of communication: the first mantra we adopt in my training room. No interview or presentation is ‘about’ the speaker (even when the questions are centred on your judgment/sexual conduct). It’s about and for the audience. This became crystal clear to me during the preparation for my TEDx talk. Taking time at the outset to understand the audience enables you to resonate and empathise with them;…