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Don’t raise a glass to plain English

The Plain English Campaign has announced the winners of its 2013 awards and there are some fabulous examples of communication which is entirely opaque. One of the ‘winners’ is SEGRO’s Chief Investment Officer (Phil Redding)’s comment about its sale of a business park:

“The sale is very much in line with our ongoing focus on recycling capital out of assets at the appropriate time in the cycle in order to crystallise gains from higher value uses and redeploy into other profitable growth opportunities in our core markets.”

Even better is Phil Redding’s response:

“Guilty as charged on this one. The IQ Winnersh deal was very significant for our business. We were obviously delighted at the culmination of a lot of hard work and, being candid, it looks as though I wrote my quote after the ensuing celebration rather than before!”

A reminder, if needed, that alcohol and clear communication are not natural bedfellows!