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A speaker’s nightmare!

One of the tips I pass on in my presentation/public speaking training courses is to always remain alert when you’re sharing a platform and to listen to what your fellow speaker is saying.  The consequences of not following this advice can be not only embarrassing but damaging to the speaker’s ‘brand’.  A client of mine learned this the hard way.   He was involved in a one plus two interview session at a major literary festival, promoting his latest book, alongside another speaker who was doing likewise.  Having asked my client a number of questions, the interviewer turned his attention to the other writer.  My client relaxed a…

Ebay – a communications master class

I confess I’ve become an Ebayer! I also confess that it’s rather addictive – there’s clearly something ‘elemental’ about the process of selling. But what interests me mostly about Ebay is the fact that the key to success is effective communication. And that, of course, is at the heart of everything I do for every client. Whether you’re selling ideas, insurance, good news/bad news or a dilapidated sofa, the principles are the same: understand your audience; hone your key messages; use appropriate language; employ strong visuals. It’s the ‘check list’ I use when I’m presenting on behalf of organisations large…

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