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Ebay – a communications master class

I confess I’ve become an Ebayer! I also confess that it’s rather addictive – there’s clearly something ‘elemental’ about the process of selling. But what interests me mostly about Ebay is the fact that the key to success is effective communication. And that, of course, is at the heart of everything I do for every client. Whether you’re selling ideas, insurance, good news/bad news or a dilapidated sofa, the principles are the same: understand your audience; hone your key messages; use appropriate language; employ strong visuals. It’s the ‘check list’ I use when I’m presenting on behalf of organisations large…

Cameron – classier insults please!

How sad that David Cameron had to resort to such a cheap insult against Ed Balls. A man of his education really should be able to do better. Here are some of my favourite examples of stylish and clever insults: “I am enclosing two tickets to the first night of my new play; bring a friend…. if you have one.” – George Bernard Shaw to Winston Churchill “Cannot possibly attend first night, will attend second…. if there is one.” – Winston Churchill, in response. “He has no enemies, but is intensely disliked by his friends..” – Oscar Wilde “He has…

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